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Lather up for shiny, lustrous locks Over half of this shampoo consists of Fairly Traded honey, which is beautifully moisturizing and gives hair shine and luster. All that honey has allowed us to make this one preservative-free, too! While 50% is honey, 20% is linseed mucilage, which has a lovely texture and is moisturizing and conditioning. Fairly Traded Honey is suitable for almost everyone, but with all these moisturizing ingredients, it is specifically lovely on hair in need of moisture.