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Product Description Excellence richesse is the only leading hair color to provide the richest color and ultimate care. Excellence richesse is the new generation of color, infusing pure yet reflective tones and shine for a dramatically brilliant black and luxuriously radiant reds with 100% gray coverage. Nothing protects better, nothing covers gray better. From the Manufacturer Having trouble finding the right shade? Questions on how to apply your L’Oreal Paris Hair Color product? Ask a L’Oreal Hair Color Expert. If you have a question about a L’Oreal Paris Hair Color product, talk to one of our LâOreal Customer Care representatives. Phone: 1-888-768-2914Monday-Friday, 9:00 AM-5:30PM ET