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Reduces gray a little bit with each shampoo for subtle, gradual results. Use daily until you like what you see, then regularly to maintain the look you like. Natural-looking results. It never gets rid of 100% of your gray, so the look is always natural. Cleans and revitalizes hair. It’s a shampoo that gently and thoroughly cleans hair. Increases volume for a thicker, fuller look. For any shade of hair.* *Best for all shades from light brown to black hair. Results may vary on naturally blonde and red hair. Do not use on hair that has been lightened, bleached, highlighted or colored.