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Product Description WHY CHOOSE ME? â¢ A deeply nourishing tanning balm. Formulated with organic coconut oil and a touch of self tan for a subtle result â¢ The ultimate skincare treat, this unique formulation melts into the skin upon application resulting in super hydrated, silky soft skin â¢ Featuring Tan tone Technology which helps ensure the most natural result for your skin tone â¢ Effortless to use, this tanning balm allows you to build your desired color â¢ Color lasts up to 5 days For best results, we advise this product is stored in the fridge. Brand Story James Read was the UKâs first expert to put self-tanning into the spotlight. James Read Tan is a concise lineup of innovative tanning products formulated with conditioning ingredients to suit every skin tone.