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It has been shown that caffeine promotes hair growth and it has been proven to slow down hereditary hair loss.With Alpecin C1 Caffeine Shampoo you can now transport this unique active ingredient to the hair roots during daily hair washing. Alpecin Caffeine penetrates even though the shampoo is rinsed out. In just a short time (120 sec.), the active ingredient travels along the hair shaft directly into the hair follicles. If the shampoo is left on for longer, the caffeine will also penetrate into the scalp. There are also other reasons why many men really like this shampoo. Based on the intentional omission of softeners (e.g. silicone), the hair structure improves after just a few hair washes with enhanced hair grip. Fine and weakened hair becomes stronger and can be styled better. Directions to use: Use as daily hair shampoo and gently massage into hair. Let it work for a minimum of 2 minutes (from the moment it’s massaged into the hair). If left on head for more than 2 minutes (don’t exceed 5 minutes) the caffeine will also penetrate into the scalp.Rinse hair thoroughly after application.CAUTION: Competitive athletes: Alpecin Caffeine can be detected in hair follicles.Keep away from children ! General information: Please note that Alpecin C1 can not revive dead hair roots, thus it will not make a bald scalp growing hair again.What it effectively will do though is to help to stop an ongoing process of loosing hair due to inherited reasons. Its patented hair activator with caffeine activates the hair roots, prolongs the growth phase and improves hair growth !