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What it is: Affirm Clarifying Shampoos mild detergents deeply clean hair and scalp while maintaining their natural moisture balance. What it does: Sulfate free formula creates a rich foam that eliminates dirt protect build-up and oily residue without stripping hair and scalp. What else you need to know: Contains royal jelly fruit extracts and keratin which help increase fiber elasticity for healthier stronger hair with Argan Pequi and Buriti oil helps nourish dry. brittle hair. Ingredients on product.Apply Liberally to wet hair and work up a rich lather. Rinse and shampoo a second time with Affirm Nourishing Shampoo. Rinse thoroughly and proceed to condition hair.