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Product Description Aveeno Pure Renewal Shampoo helps effectively remove impurities and refreshes and rebalances hair for healthy manageability. For all hair types, this shampoo is infused with balancing Active Naturals Seaweed Extract, which is rich in vitamins, proteins, and minerals to help rebalance hair’s natural moisture. Naturally derived cleansers and sulfate-free technology help lift away impurities without over-stripping, leaving hair shiny, healthier looking, and full of life. Aveeno Pure Renewal shampoo is safe for color-treated hair. From the Manufacturer Naturally derived cleansers carefully lift away impurities without overstripping. Designed with sulfatefree technology for gentle cleansing refreshes and rebalances for healthy manageability.