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This product begins with extra-gentle sulfate-free cleansing infused with healing sea botanicals to guarantee longer lasting hair color with improved condition. Exclusive thermal-v complex seals in color and prevents thermal styling damage. It also provides uva/uvb sunscreen protection. Adds body and fullness as it gently cleanses fine, limp and lifeless hair with sea silk proteins and bio-energizers. Leaves hair smooth, shiny and manageable.