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Fend off fading with Apivita Shampoo for Colored Hair. Made from 88% natural ingredients, this shampoo moisturizes and softens with honey and protects hair from fading with sunflower extract. Olive oil promotes healing and repairing of your hair, delivering essential nourishment to each strand. An exclusive water replacement, rosemary infusion, provides powerful antioxidants for beautiful, brilliant locks.