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Breakthrough Technology reduces grey a little bit with each shampoo for subtle, gradual results. use daily until you like what you see, then regularly to maintain the look you like. It never gets rid of 100% of your grey so the look is always natural. It’s a shampoo that gently and thoroughly cleans hair. Increases volume for a thicker, fuller look. DO NOT USE on hair that has been lightened, bleached, highlighted or coloured