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Clairol Natural Instincts Crema Keratina leaves hair looking healthier than it did before you colored. The rich Chocolate Brown 5BZ Chocolate Creme demi permanent hair color helps protect strands from surface damage as it develops in 20 minutes. The non-drip ammonia-free formula blends away grays and boosts even the darkest hair. After coloring the included hydrating conditioner with coconut oil smoothes away coarseness and frizz for silkier shinier hair (versus untreated hair).